Altesse Studio
Altesse Studio is a Living Heritage Company founded in 1875 and known for French artisanal brushmaking. Following the launch of Altesse Studio in 2022 and its two lead collections — Prestige, a handmade luxury line, and Beauté, a premium performance range — Voodoo Voodoo, led by Catarina Pereira, was brought in to create a cohesive foundation that could unify the collections and balance heritage with a modern perspective.
Altesse Studio’s identity was redefined through the creation of a new visual language — one that honours its heritage while speaking with clarity to a contemporary audience. Guided by the idea of time, the system carries tradition forward, elevates daily rituals, and is built to endure. The result is a platform both recognisable and renewed: consistent, expansive, and designed to sustain the brand across every expression.
From messaging and art direction to a digital flagship website and social media framework, the work created a lasting platform that strengthens communications, deepens audience engagement, and ensures the brand’s legacy continues with renewed relevance.
Project Credits
Creative Direction & Design: Catarina Pereira
Strategy: Susanne Biermeir
Website Design: Catarina Pereira & Giorgia Bagnasco
Art Direction: Catarina Pereira
Photographers: Doriane Terraillon, Agathe Karsenti
Voodoo Voodoo, 2025
Work Scope:
Brand Strategy & Positioning
Brand Architecture
Product Naming
Brand language & Tone of Voice
Visual Identity Evolution
Art Direction
Website Design
Social Media Curation & Templates