Hermès
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A multi-layered campaign introducing a digital themed collection of 8 ties. Each tie comes to life through the journey within a digital sphere and a printed catalogue.
A project that explores new ways to reinvent ties. Triggering moments to discover a pattern, play with sound, find ways to become invisible — animation, video, interactive games, illustration and word play.
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Hermès is a French brand established in 1837. Specialised in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear.
![Catarina-Pereira-Hermes_5](https://catarina-pereira.com/wp-content/uploads/2023/07/Catarina-Pereira-Hermes_5.jpg)
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Project credits:
Art direction & Design — Catarina Pereira
Photography & Video — Zoe Ghertner
Styling — John McCarty
Copy — Matthew Temple
Production — Faye Dowling
Digital & Interactive Development — Unit 9
Video Production — Tender Night
Animation — Nuno Costa / Reuben Sutherland
In collaboration with Winkreative, 2012
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Work Scope:
Campaign concept
Art direction
Catalogue design
Illustration
Web design
Moving image
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