A multi-layered campaign introducing a digital themed collection of 8 ties. Each tie comes to life through the journey within a digital sphere and a printed catalogue.

A project that explores new ways to reinvent ties. Triggering moments to discover a pattern, play with sound, find ways to become invisible — animation, video, interactive games, illustration and word play.

Hermès is a French brand established in 1837. Specialised in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear.


Project credits:

Art direction & Design — Catarina Pereira
Photography & Video — Zoe Ghertner
Styling — John McCarty
Copy — Matthew Temple
Production — Faye Dowling
Digital & Interactive Development — Unit 9
Video Production — Tender Night
Animation — Nuno Costa / Reuben Sutherland

In collaboration with Winkreative, 2012

Work Scope:
Campaign concept
Art direction
Catalogue design
Web design
Moving image